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This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate...

  • Name : Digital Marketing - 3ed
  • Vendor : Wessex, Inc.
  • Type : Books
  • Manufacturing : 2024 / 12 / 20
  • Barcode : 9798990193239

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Digital Marketing - 3ed
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This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

The 3rd edition of Digital Marketing: Strategy & Tactics has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.





Author: Jeremy Kagan
Binding Type: Hardcover
Publisher: Wessex, Inc.
Published: 06/05/2024
Pages: 346
Weight: 1.8lbs
Size: 10.00h x 7.00w x 0.81d
ISBN: 9798990193239

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