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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a...

  • Name : Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
  • Vendor : Palgrave MacMillan
  • Type : Books
  • Manufacturing : 2024 / 07 / 27
  • Barcode : 9780230611740

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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author: D. Sutton
Binding Type: Hardcover
Publisher: Palgrave MacMillan
Published: 10/13/2009
Pages: 210
Weight: 0.75lbs
Size: 8.30h x 5.60w x 0.70d
ISBN: 9780230611740
2009 Edition


Review Citation(s):
Chronicle of Higher Education 11/13/2009 pg. 19
Choice 04/01/2010

About the Author
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.

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