When you want to change the world, how do you get the world on board?

Influence is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. The book uniquely guides you through the Five Traits of Influence, step by step. You will activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behavior change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking.

Inside, you will find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you can plot your progress. Additional resources can also be freely downloaded from the book's website. Whether you are flying solo or want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.

Author: Adam Stones
Binding Type: Paperback
Publisher: Bis Publishers
Published: 10/05/2021
Pages: 224
Weight: 0.88lbs
Size: 8.19h x 5.67w x 0.79d
ISBN: 9789063696115

About the Author
Adam Stones is an award-winning writer and communications strategist working exclusively with people and brands making a positive impact. After several years in UK media (including with BBC Magazines and Telegraph Media Group), he spent eight years working for two of London's leading communications agencies: Burson Cohn & Wolfe (Provoke's Global Agency of the Year 2020) and Forster Communications (Consultancy of the Year 2021 at edie Sustainability Leaders Awards). In 2016, he moved to Amsterdam and established his own purpose-focused enterprise, A'DAM Communications.