How do the sports world's most successful coaches instill their teams with esprit de corps, a collaborative mindset, and an unbeatable desire to win? More importantly, what can business leaders and managers learn from their example? This book answers these and a host of key questions about what it takes to be a successful leader in business or in sports. Drawing upon their unique experiences working with top sports coaches, as well as some of the world's leading corporate executives, authors Dino Ruta and Paolo Guenzi offer important new insights into team leadership and motivation, as well as new tools for optimizing teamwork and inspiring teams to reach for and achieve new heights of glory.

• Develops a bold new team leadership model for managers at all levels, team leaders, project managers and facilitators, as well as sport coaches
• Arms you with powerful tools and techniques adapted from the world of sport for optimizing teamwork, driving motivating and instilling an unstoppable desire to win
• An indispensable source of insight and ideas for executives and managers in companies of all sizes, and an important supplement for postgraduate management programs

ABOUT THE AUTHORS

PAOLO GUENZI is Associate Professor in the Department of Marketing at Bocconi University, and Professor in the Department of Marketing at SDA Bocconi School of Management, where he is the director of the courses on sales management. He teaches sales force management in the Executive Master in Marketing & Sales and in the Executive MBA. He has published several books and more than thirty articles in leading academic journals. His primary research interests are sales force management & leadership, marketing & sales relationships, and sports and entertainment marketing. He is on the Editorial Board of the Journal of Personal Selling & Sales Management, and the International Journal of Sport Marketing & Sponsorship. He is the track chair of the Sales Management & Personal Selling Track of the European Marketing Academy.

DINO RUTA is Professor in the Department of Organization and Human Resource Management at SDA Bocconi School of Management. He is Scientific Director of the FIFA International Master in Humanities, Management and Law of Sports. He leads the Sport Business Academy and the Sport Innovation Laboratory at SDA Bocconi School of Management. He is also Director of the Master in Organization and Human Resource Management at Bocconi University. His research activities are focused on leadership, human resources and sport management, integrating cultural and business results. He teaches People Strategy and Metrics, Leadership, and Cultural Event Management. He has published in leading academic journals as well as publishing books for several international publishers.