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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Author: David Aaker
Binding Type: Paperback
Publisher: Morgan James Publishing
Published: 04/07/2020
Pages: 204
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.47d
ISBN: 9781642798906
About the Author
Aaker, David: - David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
Author: David Aaker
Binding Type: Paperback
Publisher: Morgan James Publishing
Published: 04/07/2020
Pages: 204
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.47d
ISBN: 9781642798906
About the Author
Aaker, David: - David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
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