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The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.
Author: Yadira Santana-Dowling
Binding Type: Paperback
Publisher: Tablo Pty Ltd
Published: 04/22/2020
Pages: 38
Weight: 0.13lbs
Size: 8.50h x 5.50w x 0.09d
ISBN: 9781922405685
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