A roadmap for delivering measurable business results by systematically improving the performance of those in roles most important to customers and shareholders.

It is often said that the only true source of sustained competitive advantage is people. But what does that mean and how can this be measured and managed? How many organizations know whether their human capital outperforms their competitors, or even whether it improves year-over-year? And what is the strategy for continually improving that performance?

Proposing a radical shift in the way organizations measure and manage their people, The New Human Capital Strategy asserts that competitive advantage is a function of four areas of strength:

• effective executive teams
• leaders who deliver results
• outperforming competitors in key positions
• workforce performance

Using examples, research, and metrics, this essential guide provides you with a system for ensuring that your people are more valuable this year than the last.

Bradley W. Hall, Ph.D. (Brookfield, CT) has been a senior HR executive for several top companies, including ABN AMRO Bank in Amsterdam, IBM, and AT&T Global Services. He is now head of the consulting firm Hall & Company, Inc. and teaches in Duke University's corporate education program.