"The Start-Up Puzzle is more than just a book; it's a guide that helps you understand and navigate the dynamic world of start-ups". (Peter Stas, Serial Entrepreneur)

There's an awful lot of over-promises and incorrect advice being given online on how to become a successful entrepreneur. Giving the wrong advice on how to go about starting up your own company could cost someone their life savings and importantly ruin their life ambition. Therefore, in partnership with the Erasmus University Rotterdam, we decided to pull together a practical how-to guide explaining the process successful start-ups go through: The start-up puzzle. It explains the different steps by using real-life examples and has an academic section explaining the theory behind these steps, all augmented by interviews with subject matter experts. What makes this guide unique? Real-life examples and subject matter expert interviews augmented with a birds-eye overview of the academic theory create a practical guide that is both understandable, practical, and implementable.

About Robert van Pappelendam (RvP) -

RvP has been known as the go-to person to simplify complex business challenges into understandable questions you can deal with. He has a remarkable 30+ year track record as both a senior leader in a Fortune 50 company and as an entrepreneur and advisor to many start & scale-ups. Currently, active as a senior consultant, an avid (public) speaker, a University lecturer, and a high altitude tour skier, Robert strives to make a difference in the lives of those who aspire to be involved in creating new ventures, in start & scale-ups as well as big Corporates that want to be inspired by the creativity that a culture of scarcity breeds.