Loincloth: Murder by Media is a murder mystery that examines the dramatic effect that TV, radio, print, and social media can have on public opinion.

A high-profile media executive is found murdered in San Francisco wearing only small shredded rags. A San Francisco Detective steers his investigation through a maze of issues including the local drug scene, corporate heel dragging, and the power of social and traditional media. The victim's widow desperately tries to hold her family together despite the daily assault of negative media. We also meet a uniquely boisterous TV host, a violent hate group, a no-nonsense loan shark, a national LGBTQ group, and a financially desperate family acquaintance who garners national attention when he develops a plan to personally profit from the homicide.

Loincloth explores the power of modern media and the effect it has on national opinion.