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Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
Author: Cele Otnes
Binding Type: Paperback
Publisher: Popular Press
Published: 01/01/1996
Pages: 250
Weight: 0.82lbs
Size: 9.00h x 6.00w x 0.57d
ISBN: 9780879727062
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