Whether you're growing a business, moving up the corporate ladder, or leading an organisation, community or local club, standing out and having others recognise your value have never been more important in the current competitive and commoditised marketplace.

Building a personal brand is one of the most empowering and effective ways to stand out and communicate your value to others.

In today's 24/7 communications-technology-driven world, every person can build a public profile. But building a personal brand is different.

Personal branding is about defining, expressing and strategically leveraging an authentic self-identity and professional value proposition that shapes the way you want to be perceived; your reputation. It's also about thinking, speaking and acting in alignment with your highest values, consistently.

The Inner Brilliance Personal Branding(TM) system is designed to bring out and leverage your 'youness'; the personality traits and the personal talents, skills and specialist problem-solving intelligence that makes a positive difference like only you can.

Like Dorothy in The Wizard of Oz and Luke in Star Wars, you already have everything you need inside of you to be a success. This book shows you how to unleash this Inner Brilliance so you can shape your desired reputation, achieve your ambitions and leave your mark on the world.