This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Author: Allam Hamdan
Binding Type: Hardcover
Publisher: Springer
Published: 11/10/2023
Series: Studies in Systems, Decision and Control #487
Pages: 1194
Weight: 4.65lbs
Size: 9.45h x 6.38w x 2.83d
ISBN: 9783031358272
2024 Edition

About the Author

Allam Hamdan is a full professor; he is listed within the World's top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB).

Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level.

She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.