Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.

Author: Olivia Yallop
Binding Type: Paperback
Publisher: Scribe Us
Published: 07/12/2022
Pages: 288
Weight: 0.7lbs
Size: 7.90h x 5.00w x 0.90d
ISBN: 9781950354870


Review Citation(s):
Kirkus Reviews 02/15/2022
Booklist 05/01/2022 pg. 10

About the Author
Yallop, Olivia: -

Olivia Yallop is a digital strategist and commentator on technology and pop culture. She has a degree from the University of Oxford and lives in London. Follow her on Twitter and Instagram @livviyallop.