Megatrends such as climate change, urbanization, new work practices, and aging populations are starting to impact how we move and how we transport goods, as well as the decisions we make about consumer transportation and logistics. The Flagship Experience discusses how Software-Defined Vehicles and AI will enable automakers, transportation providers, and transportation planners to reimagine the mobility customer experience, and presents a framework for implementing it.

Software-Defined Vehicles will center the customer experience around the customer, not the vehicle. Combining AI with vehicles' big data generation, configurability, and updatability provides automakers with recurring customer-monetization opportunities. It impacts how automakers design, make, sell, and service vehicles; how transportation
and logistics providers maximize their vehicles' utilization and improve the return on their investment; and how customers (both consumers and businesses) interact with the vehicle, the automaker, and numerous service providers. To succeed in making this shift, organizations will need to undertake important transformations. The Flagship Experience analyzes the approaches already taken and outlines additional ones that will be necessary.