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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Author: Donna Lichaw
Binding Type: Paperback
Publisher: Rosenfeld Media
Published: 03/22/2016
Pages: 160
Weight: 0.7lbs
Size: 8.90h x 6.00w x 0.50d
ISBN: 9781933820316
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