Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Author: Victionary
Binding Type: Paperback
Publisher: Victionary
Published: 08/23/2022
Pages: 288
Weight: 1.76lbs
Size: 9.00h x 6.90w x 0.90d
ISBN: 9789887462996