Instant New York Times Bestseller

Deion "Coach Prime" Sanders is one of the greatest motivators and inspirational leaders of all time--on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us "elevate and dominate" in all aspects of our lives.

A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it's dealing with intense pressure, using the competition to his advantage, or navigating personal challenges--both physical and emotional--Sanders has conquered it all by applying the hard-earned principles he's learned throughout his life and career.

The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders's incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.

His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life.

Author: Deion Sanders
Binding Type: Hardcover
Publisher: Gallery/13a
Published: 03/12/2024
Pages: 288
Weight: 0.8lbs
Size: 9.10h x 6.00w x 1.10d
ISBN: 9781668026793


Review Citation(s):
Kirkus Reviews 05/01/2024

About the Author
Deion "Coach Prime" Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.

Don Yaeger is a New York Times bestselling author, longtime associate editor at Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. He is the host of the highly rated Corporate Competitor Podcast. He lives in Tallahassee, Florida, with his wife and two children. Visit DonYaeger.com for more information.