This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

Author: Mar?a Jes?s Jerez-Jerez
Binding Type: Hardcover
Publisher: Routledge
Published: 05/29/2024
Series: Routledge Critical Studies in Tourism, Business and Manageme
Pages: 308
Weight: 1.41lbs
Size: 9.21h x 6.14w x 0.75d
ISBN: 9781032440132

About the Author

María Jesús Jerez-Jerez is Senior in International Business at the University of Bedfordshire. Maria received her PhD in Business Management from Middlesex University, London, UK. She has a Master of Arts degree in International Hotel and Restaurant Management from London Metropolitan University, UK, and a Bachelor of Science degree in Hospitality and Tourism, Madrid, Spain. She worked in the hotel and tourism industry in various functional areas and managerial roles before becoming an educator.

Pantea Foroudi, Brunel University, London, UK, is the Business Manager and Solution Architect at Foroudi Consultancy, as well as a member of Brunel University London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach, with a particular focus on the concept of customer perception and its effect on corporate brand identity, design, sustainable development goals (SDGs). Pantea has published widely in international academic journals such as the British Journal of Management, Journal of Business Research, and European Journal of Marketing. She is the associate/senior/editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.