Looking to weaponize information, talking heads and other so-called experts use disinformation and conspiracy theories to prey on our fears and emotions. Why? It can be to get us to act and behave in a certain way. It may be done for some gain like money, power, or even an election.

There is so much being done to create and craft messages to counter disinformation but not as much to explain the infodemic itself. Not much to explain science, health and other topics to those unfamiliar with it. To be fair, it can be difficult to explain one's field or passion because we are immersed in it and know it well. We don't always know what others don't know. What seems obvious may not be.

That's where this book comes in. Fake News, Witch Hunts, and Conspiracy Theories is truth-telling through research and education to help you survive the infodemic.

Pauline W. Hoffmann, Ph.D., also known as the Data Doyenne, is an esteemed infodemiologist, keynote speaker, and former dean turned entrepreneur. Growing up immersed in science and nature, Pauline developed a passion for data and communication, leading her to found Data Doyenne amidst the Covid-19 pandemic. With her unique blend of academic rigor and practical experience, she's on a mission to demystify complex information and combat misinformation. Her latest work offers readers a factual, engaging journey through the infodemic landscape. Off the clock, she enjoys life on her farm, crafting natural body care products, and exploring different cultures.