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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Author: Ana Andjelic
Binding Type: Paperback
Publisher: Routledge
Published: 12/13/2024
Pages: 220
Weight: 0.7lbs
Size: 9.21h x 6.14w x 0.47d
ISBN: 9781032874463
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