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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Author: Julian Watkins
Binding Type: Hardcover
Publisher: www.bnpublishing.com
Published: 10/01/2013
Pages: 252
Weight: 1.93lbs
Size: 11.00h x 8.50w x 0.63d
ISBN: 9781607966340
Author: Julian Watkins
Binding Type: Hardcover
Publisher: www.bnpublishing.com
Published: 10/01/2013
Pages: 252
Weight: 1.93lbs
Size: 11.00h x 8.50w x 0.63d
ISBN: 9781607966340
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