The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the "experience effect." In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand's target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands' marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Author: Jim Joseph
Binding Type: Paperback
Publisher: Amacom
Published: 05/03/2010
Pages: 240
Weight: 0.76lbs
Size: 9.21h x 6.14w x 0.51d
ISBN: 9780814437599
Audience: Young Adult

About the Author
Joseph, Jim: - JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.