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In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
Author: Mitch Duckler
Binding Type: Paperback
Publisher: Forbesbooks
Published: 05/14/2024
Pages: 330
Weight: 1.07lbs
Size: 9.00h x 6.00w x 0.74d
ISBN: 9798887501789
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