To succeed in business-in anything really-you need to become obsessed with being better. How can I be a better leader? How can we offer better customer service? How can we sell better? How can we work better as a team? How can we have better transparency as a company? How can we embrace change better?

The obsession with being better hit Damon right between the eyes when one of his first customers threatened the entire business model he built on the first day that he was officially self-employed. That phone call was a brutal awakening. But it was also a blessing in disguise. It underscored the ever-pressing need to not just be good, but to be better. In all departments. At all times.

That's where this book comes in. Believe in Better includes the ten key areas within the realm of business that will drive unprecedented success and growth when you simply focus on being better.

Because being the best is fleeting. Being better is forever.