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The human brain may be the best piece of technology ever created, but it s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain s inherent flaws but also gives us the tools to counteract them.
Author: Dean Buonomano
Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 08/01/2012
Pages: 322
Weight: 0.6lbs
Size: 8.20h x 5.50w x 1.00d
ISBN: 9780393342222
About the Author
Buonomano, Dean: - Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.
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