This insightful book explores contemporary consumer behaviour and marketing practices.

Author: Maria Palazzo
Binding Type: Hardcover
Publisher: Routledge
Published: 03/11/2024
Series: Routledge Critical Studies in Tourism, Business and Manageme
Pages: 228
Weight: 1.16lbs
Size: 9.21h x 6.14w x 0.63d
ISBN: 9781032483511

About the Author

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets.

Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.