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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Author: Aga Bojko
Binding Type: Paperback
Publisher: Rosenfeld Media
Published: 11/15/2013
Pages: 320
Weight: 1.35lbs
Size: 8.90h x 6.00w x 1.00d
ISBN: 9781933820101
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