This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue.


Author: Subramanian Senthilkannan Muthu
Binding Type: Hardcover
Publisher: Springer
Published: 07/09/2018
Series: Textile Science and Clothing Technology
Pages: 54
Weight: 0.6lbs
Size: 9.21h x 6.14w x 0.25d
ISBN: 9789811312670
2019 Edition

About the Author
Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.