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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: John Caples
Binding Type: Hardcover
Publisher: www.bnpublishing.com
Published: 02/08/2013
Pages: 258
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d
ISBN: 9781638231288
Author: John Caples
Binding Type: Hardcover
Publisher: www.bnpublishing.com
Published: 02/08/2013
Pages: 258
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d
ISBN: 9781638231288
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