Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.

Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog

Author: Tamsin McLaren, Fiona Armstrong-Gibbs
Binding Type: Paperback
Publisher: Bloomsbury Visual Arts
Published: 06/15/2017
Series: Required Reading Range #66
Pages: 240
Weight: 1.8lbs
Size: 10.60h x 8.20w x 0.50d
ISBN: 9781472579317

About the Author

Fiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK.

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester, UK.