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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
Author: B. Joseph II...
- Name : Markets of One: The New Frontier in Business Competition
- Vendor : Harvard Business Review Press
- Type : Books
- Manufacturing : 2024 / 12 / 20
- Barcode : 9781578512386
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
Author: B. Joseph II Pine, James H. Gilmore, Gilmore
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 02/01/2000
Series: Harvard Business Review (Hardcover)
Pages: 240
Weight: 1.17lbs
Size: 9.44h x 6.42w x 0.89d
ISBN: 9781578512386
Review Citation(s):
Reference and Research Bk News 11/01/2000 pg. 187
Author: B. Joseph II Pine, James H. Gilmore, Gilmore
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 02/01/2000
Series: Harvard Business Review (Hardcover)
Pages: 240
Weight: 1.17lbs
Size: 9.44h x 6.42w x 0.89d
ISBN: 9781578512386
Review Citation(s):
Reference and Research Bk News 11/01/2000 pg. 187
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