UNLOCKING THE POWER OF SUPER APPS: A JOURNEY THROUGH HISTORY, CULTURE AND INNOVATION In the hustle-and-bustle of our world today, convenience and efficiency have become hallmark appeals, even essential factors, in many people's lives. New applications are churned out every day to respond to this demand. But nothing says ' hassle-free' more than Super Apps; apps that allow users to access several services from one single application. With Super Apps like Grab and WeChat gaining popularity, and tech giants and FinTechs looking to stake their claim in this digital revolution, many might be wondering: What exactly are Super Apps? What is their significance in our world today? Are they the future for all things digital? In One Stop, award winning FinTech lawyer, former diplomat, and dedicated social entrepreneur Neha Mehta answers these questions by tracing the history of Super Apps and analyzing cultural differences in their adoption and popularity (or lack thereof) in the East and West.

Author: Neha Mehta
Binding Type: Paperback
Publisher: Penguin Books
Published: 02/20/2024
Pages: 228
Weight: 0.57lbs
Size: 8.43h x 5.12w x 0.63d
ISBN: 9789815127881

About the Author
Neha Mehta is an Indian-Singaporean Fintech thought leader, lawyer, and award-winning entrepreneur. She is an Adjunct Professor with Nanyang Technological University, SP Jain and other global universities. As the Founder and CEO of FemTech Partners, Neha amplifies the voice of Women in Tech and mentor's young women in Science, Technology, Engineering and Mathematics (STEM). FemTech Partners is a proud recipient of the British Chamber of Commerce Award.