Both a practical and inspirational book filled with color combinations for any design and illustration project. The use of color and its combinations creatively in illustration, graphic and product design also implies understanding what emotions they convey and how they affect our design and illustrations. We must also consider that color is also perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colors (identified with CMYK, RGB and HEX codes) and moods associated with the time of day. Diverging from the traditional segmentation of the color wheel, the book is divided into 24 chapters, each one being an hour of the day. This separation is represented visually by assigning a color to each hour, based on the usual daylight, temperature, mood and activities of that time, in the temperate climate zone. For example, the first chapters are the first hours of the morning, where the sky and the overall light is present but less intense. Around 1 pm the temperature is usually hotter, therefore represented with warmer colors (yellow and red); after midnight, the focus is put on activities that could be done at that time, like the neon lights of nightclubs. Based on real examples drawn from graphic, product and illustration, different innovative combinations and palettes are shown for each color and the meaning it conveys. Intended for graphic designers, design students, fashion and interior decoration lovers, and all those interested in exciting and unexpected color combinations that work.

Author: Sara Caldas
Binding Type: Paperback
Publisher: Hoaki
Published: 08/10/2021
Pages: 303
Weight: 1.55lbs
Size: 8.20h x 5.80w x 0.90d
ISBN: 9788417412944

About the Author

Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona (Spain). After gaining a bachelor's degree in Communication Design from the School of Fine Arts of the University of Porto (Portugal), she moved to Barcelona to enroll on a Master's Degree at the ELISAVA design school in the same topic. Her final project was awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards '15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This broad set of influences sparked her interest in the theme of Emotional Design. She currently works as a UX/UI designer. Caldas is the author of Design, Create, Thrill. The Power of Graphic Design to Spark Emotions.