As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.

Author: Kenneth Gronbach
Binding Type: Paperback
Publisher: Amacom
Published: 06/25/2008
Pages: 288
Weight: 0.9lbs
Size: 9.21h x 6.14w x 0.61d
ISBN: 9780814417942
Audience: Young Adult

About the Author

Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.