The most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt.

Beautifully illustrated with hundreds of images, this book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the watermen culture and lifestyle -- casual, relaxed, and fun. Valued by professional collectors and by millions of vacationers and fashionistos, these shirts are enjoying a fashion revival.

Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers, and retailers who created the industry and nurtured it from its single-sewing-machine-shop beginnings to an enterprise of international scope and importance and its revival today.

The Aloha Shirt is both a dazzling, fun-to-browse art book, and a fascinating chronicle of the world's love affair with Hawaii.


Author: Dale Hope
Binding Type: Hardcover
Publisher: Patagonia
Published: 06/14/2016
Pages: 384
Weight: 3.4lbs
Size: 11.10h x 8.00w x 1.50d
ISBN: 9781938340567
2nd Edition

About the Author
Dale Hope has spent his life in the garment industry in Hawaii. He inherited his parents' clothing business, then bought and served as creative director of the legendary Kahala label. He has also worked with Patagonia on the Pataloha label. Dale is an avid waterman and lives in Haleiwa, HI.
Gerry Lopez, author of "Surf Is Where You Find It" made his reputation at Pipeline, then went on to a lifelong career in surfing, snowboarding, and stand-up-paddle. He co-founded Lightning Bolt(r) Maui surfboards, was instrumental in developing the high-performance shortboard, and has appeared in many films. He lives in Bend, OR.
Greg Tozian is a writer (author, journalist, playwright), artist (comics), photographer, filmmaker & musician. He lives in Portland, OR.
Yvon Chouinardis the founder and owner of Patagonia, Inc., and author of "Let My People Go Surfing," "The Responsible Company," and "Simple Fly Fishing." He lives in Ventura, CA.