When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

Author: Hwy-Chang Moon
Binding Type: Paperback
Publisher: Cambridge University Press
Published: 08/09/2018
Pages: 332
Weight: 1.2lbs
Size: 8.97h x 6.11w x 0.68d
ISBN: 9781108455800


Review Citation(s):
Choice 01/01/2019

About the Author
Moon, Hwy-Chang: - Hwy-Chang Moon is Professor at the Graduate School of International Studies, Seoul National University. Dr Moon has consulted many Korean and multinational companies, international organizations (e.g. UNCTAD) and governments (e.g. Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India). He has published numerous articles and books on topics covering International Business Strategy and Economic Development, including The Strategy for Korea's Economic Success (2016).