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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
Author: Georg Müller, Thomas T. Nagle, Evert Gruyaert
Binding Type: Paperback
Publisher: Routledge
Published: 11/02/2023
Pages: 362
Weight: 1.38lbs
Size: 10.00h x 7.00w x 0.75d
ISBN: 9781032540726
7th Edition
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