With the aim of helping you repeat that experience every day, this book provides hundreds of examples of what we call Great Teacher Language, a technique designed to help all teachers use words to transform student behavior and parent relationships.

Hal Holloman has experience as a teacher, coach, assistant principal, and principal at various levels. Currently, he is a Professor of Educational Leadership at East Carolina University and Director of the ECU Pirate Leadership Academy where he teaches in the Masters of School Administration program and coaches new school leaders.

Peggy H. Yates has over 35 years of experience in the field of education, including positions as an elementary and middle school teacher, district-level K-8 curriculum and instruction director, higher education administrator, and Associate Professor in the College of Education at East Carolina University.